It seems that during the last month, Apple's streaming music service has been getting the batteries, since In just 30 days, they have managed to gain more than 2 million subscribers, according to Eddy Cue, Apple's senior vice president of Internet, Software and Services.
Eddy Cue provided this information during an interview he gave in the framework of the Southwest Festival. But Cue has also offered a piece of information that Apple had not communicated so far, it is the number of users who are currently using the trial period of three months offered by the company.
According to Cue, there are currently 8 million subscribers who are testing the music streaming service, users who, after the three months of the trial period, will be able to join the total number of subscribers that the company has, or choose to unsubscribe and try the streaming music service offered by Spotify, a free service with ads and that currently has more than 90 million active users worldwide, according to the latest figures provided by the Swedish company, a company according to its latest figures has 71 million paying subscribers.
In the coming weeks, Spotify finally plans to go public, in a process that has been delaying many years, and with which he wants to stop being a company with losses, due to the low income generated by this type of business, according to Jimmy Iovine in the last interview he gave a few weeks ago when asked about the profitability of this type of service. Cue has used the framework of this interview to announce the purchase of the company Texture, a magazine subscription service, similar to Spotify and with which we have access to more than 200 magazines for a monthly fee of $ 9,99.