A few hours ago we knew through a tweet from Apple Music's content manager in France, Steven Huon, that the company had reached 40 million paying users. It would be necessary to analyze what percentage of these users are in promotion and would unsubscribe after the promoted period.
In any case, the rate of users who try the service grows faster than ever, driven among others by the departure of the HomePod. In an interview with Apple Vice President Eddy Cue at SXSW just a month ago, he claimed to have about 38 million customers.
It is possible that the figures for both are not entirely accurate, due to the high number of users who sign up and cancel each month. However, it is a considerable number in the world of music. The same Cue was clear and transparent in stating that some 8 Million users are listening to Apple Music with trial subscription.
The Apple Music subscription potential is huge. It is estimated at two billion people who could contract some type of Apple Music plan around the planet. The data, although it may be amazing, is based on more than half a billion customers who access the App Store each week. In Cue's words:
The real opportunity for music, and it's not about Spotify or us, or the labels. It's about artists, about how they get their music for everyone around the world and how they are compensated for it. We both have to grow in significant amounts to reach the numbers that make up for everyone.
A few dates ago Apple Music added the music videos section, so we have a direct bet against other services such as YouTube. The purpose of the section is to reproduce video content of the artists we have as favorites. He also took the opportunity to get other news. Today, Apple's music service has gained integers compared to the initial versions that were not functional compared to competing services such as Spotify.
It is incredible how fast it is growing, being Apple I am not surprised, but it is a direct competitor with Spotify.