Any self-respecting user will be faced with a great dilemma right now. With the release of Apple Music last week, we have three very different services available for the user to choose from. Right now we have the possibility to buy music in the iTunes Store, we can have a subscription in Apple Music and we can also have a subscription in iTunes Match.
Three different ways to listen to music within the Apple ecosystem. It is clear that the iTunes Match service is focused on having all your music in the iCloud cloud, although if you just want to save it in a cloud you could hire 20 GB of iCloud storage for € 0,99 per month. Now, the service that the iTunes Store y Apple Music are very different and the user has to make a decision.
Let's start talking about the iTunes Store. This was the service that made Apple and its iPods ride the crest of the wave back in 2001, when it became fashionable for users to buy only the songs that interested them at the modest price of a dollar. Quickly the music industry had to change and the business of selling physical discs plummeted.
Now things seem to want to take a new turn and it is now the audio streaming services that are taking control. Apple has been aware of this and with the launch of Apple Music is managing to rescue thousands of users who were on the Spotify Premium service. However, the question that we have put to you in the title of this article arises. Will Apple Music be the beginning of the end for the iTunes Store? Do users prefer to have all their music for € 9,99 per month or buy their music forever?
According to data from the last quarter in the United States, digital music downloads have decreased by 10,4% and album sales decreased one 4% being 116 million the albums sold. Now, if we look at the number of songs played on streaming services, the data goes to more than 135.000 million, which suggests that The buy-to-save culture is being replaced by listening all you want to a subscription.
We'll see if the iTunes Store is seriously affected by the release of Apple Music, although as it belongs to Apple itself, what difference does it make if they buy the song or pay for the subscription? The money is still at home.