According to an email sent by the company's sales manager NBCUniversal, Linda Yaccarino, and as the American media collects Re / Code, Apple to outsource its iAds advertising department following an agreement with the company advertising in charge of the exploitation of communication media.
This would allow Apple to your service for mobile devices Apple News (which has not been well received in Spanish-speaking countries due to its poor performance there, whose news was mainly from the US and the UK and not from the country in question) be managed from now on by an external company for the exploitation of news.
Linda Yaccarino, has confirmed that NBCUniversal will create a new department that he will work only and exclusively for the technology company, focusing on the needs of the service.
The room for improvement is wide. Apple News has not been anywhere near what we all expected of it. However, according to official statistics, about 70 million unique users use this service. There is no mention of whether they are active users or not. Be that as it may, a large portfolio of clients where the expert media company should try to get the most out of it.
The agreement between the two multinationals is extremely beneficial for Apple. Behind the iAds' failed attempt to rival the advertising departments of Google and Facebookand NBCUniversal achieves what was signed in the agreement, Apple will achieve that one of its services with less projection is revalued and can enter into competition with the two big ones in Internet advertising.
Hopefully this way, Apple News become that project years ago the Cupertino-based company wanted to establish itself as a benchmark for news consumption on our mobile devices, and which it has not yet achieved.