The truth is that we cannot say that Apple is not moving to achieve the maximum possible expansion in all the countries where it is already present. The news comes this time from Canada, where the guys from Cupertino have added support in the entities BMO, TD and Scotiabank.
These three new banks are important and we are sure that in the coming months agreements will be closed with more banks to implement the use of this great payment method. But the negotiations and the adaptation of the shops for their use are the key points in this regard.
We are sure that Apple continues to negotiate with the entities of the countries that it said would arrive in 2016 and sooner or later will end up launching. On the other hand, and while this is happening, Apple's direct competition in the field of mobile payments continues to advance and Tomorrow Samsung will launch its own payment service, Samsung Pay, in Spain. It should also be noted that Samsung wants to become compatible with all devices that have NFC and not only with Samsung, so there is talk of iOS to carry this service and this would not be good for Apple's interests.
We continue to see a somewhat limited list of countries for what Apple is actually, for now it has this payment option through its devices in Canada, China, Australia, the United Kingdom, the United States and Singapore. The keynote where the iPhone 6S and 6S Plus was presented, the guys from Cupertino with the CEO of the company announced that it would reach more countries this 2016, including Spain, But for the moment what we do have is more support in the banks of the countries that are already present and few new countries where it can be used.
