Apple Pay failed as a form of payment on Black Friday

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Apple, as usual on every Black Friday breaks all the records it had in terms of sales of Mac, iPads, iPhones, accessories ... but only in the United States where Apple really celebrates Black Friday and not like what they do in Spain, where the only real offers that we can find can be found if we search very hard on the internet.

Apart from the number of devices that Apple has sold on this date, it must be taken into account that lMost purchases were made from devices made by the Cupertino guys, although it has become commonplace to use both the iPhone and the iPad in the United States to make any type of purchase.

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But not everything was going to be good news. After the novelty of Apple Pay, It seems that users are forgetting that they can make payments through the Apple Watch or the iPhone without the need to physically use a credit card. The firm InfoScout has just published a report that reflects the use of the new payment technology Apple Pay among American users.

This report has been prepared after analyzing the data of 300.000 users who made purchases during Black Friday. The data has been obtained after analyzing the different forms of payment used by users at Target and Best Buy stores and at Airbnb and Uber services.

These figures may suggest that far from the meteoric expansion that this form of electronic payment would be experiencingThanks to the ease of payment and security that it offers us, it would rather be plummeting as we can see in the graph that heads this article, where we find the erratic use that users make of this form of payment.


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