Months go by and Apple Pay still does not reach Spain. There are already many countries that are using Apple's mobile payment system, but Spain is still not among them. We all expected that in the last Keynote of the WWDC 2016 Apple gave the good news that the payment system arrived in our country, but nothing could be further from reality.
To this day, nothing is known about whether this year is going to be the year that this mobile payment system reaches Spain, but what is clear is that it should not be far away that day and we are already being bombarded with commercials on television related to another mobile payment system, Samsung Pay, which is already available in Spain.
Taking this into account, could this be the trigger for Apple to move the final strings for Apple Pay to land in Spain sooner rather than later? To all this we have to add that Spain is one of the countries with the most contactless dataphones, which after all it is the only technological need that is necessary to make use of it in addition to having a compatible iPhone.
However, what may be happening is that banks in Spain are being lazy and everyone knows that this mobile payments is a business that can generate a lot of income and proof of this is that Spanish banks are have come together to shape a parallel mobile payment system to those who have been able to come up with Apple, Google, Samsung or Microsoft, among others.
That own mobile payment system is called Bizum and for now it already has the support of entities such as CaixaBank, Bankinter, Bankia, BBVA or Santander. This could be the cause of the Apple Pay it has not yet arrived in Spain, that the Spanish entities themselves want to keep the cake, that taking into account how "loose" the entities are in Spain to keep what is not theirs, it is not surprising.