"Pay per view" is coming to podcasts. Apple has just announced that on June 15th it launches the new "service" Apple Podcast Subscriptions. As its name suggests, from that day on, podcast creators will have the ability to directly charge users to download their content.
Apple simply puts the platform. From there, it will be the podcasters those that will impose whether they want their content to be paid or not, and the user will have the freedom to choose whether it is worth subscribing to a certain podcast channel or not. The free trade law.
The Verge just published that Apple today sent an email to podcast creators advising that the 15 June The Apple Podcasts Subscriptions platform will now be operational. From that day on, your podcast subscriptions will be operational.
Initially, this platform should have been operational in May, but Apple had to delay the launch due to technical problems. The company also promised additional enhancements to the Apple Podcasts app after a variety of issues following the launch of iOS 14.5 on April.
The Apple Podcasts Subscriptions platform was first announced at Apple's special event on April 20. This new service will allow podcasters to offer paid subscriptions to your shows with bonus content, like ad-free episodes and subscriber-only episodes, for example.
Although users have to scratch our pockets, (if we want to), it is undoubtedly a way to raise the quality of the content that we can find in Apple podcasts. Now the challenge is for content creators. They must 'sell' us an audio product that is attractive enough for us to subscribe to it. We will see how all this fits into the streaming audio market ...
