It seems that the launch of Apple Tag is getting closer and closer. The American company is developing a market study, to determine when is the best time to launch the product.
Your great competitor in this field, Tile, is closely watching the moves Apple is making around this product. We think they will not be to your liking, but the competition is like that.
Apple buys Tile-related ads for its Apple Tag
Much has been rumored with this new Apple product. A tag that is able to keep track of those devices in which one of them is added. The rumors are already a reality.
Apple could be buying ads from Google that relate the ads of its closest rival, Tile, to in order to get an idea of the market.
To this end, Apple intends that when someone searches for information about this device, the results determine how many people are interested in this product and at the same time how many of them are interested in the Tile brand. In this way you could know if Apple Tag would be positioned among the first results.
Do not think that it is the first time that Apple makes such a strategy. He already did it at the time with Netflix, to determine when would be the best time to launch Apple TV +.
This move by Apple, means that Apple's new product is already more than just an idea. We do not yet know when it will be launched on the market, but the machinery has already been launched.
Although we do not know if Apple will have the easy things when it comes to launching Apple Tag, because by always having the location activated, it has made legislators wonder if this could be a problem for users.