Practically since the Cupertino-based company opened its first store called Apple Store, each and every one of the stores has always been under the Apple Store nomenclature and the name of the street or shopping center where it is located. But it seems that the company you no longer want users to call Apple Stores this way, and has started removing the word Store from the store names on its website. In this way, the Apple Store in Puerta del Sol is renamed Apple Puerta del Sol, the one in Valencia is renamed Apple Calle Colón and the one in Murcia Apple Nueva Condomina instead of the Apple Store in Nueva Condomina.
If we take a look at the Apple website, we can see how each and every section of the Apple Store has changed its name removing the word Store from them, although if we look we can see how the text in the images of some of the ones that appear has not been modified, it is to be assumed that over time the text of the images will also be replaced.
In a note sent to the stores, the company signs that it has already begun to phase out the word Store of on its web pages and little by little it will also begin to make the change in physical stores. Although he assures that this change will take place little by little, on the website most of the name of the stores has already seen how the word Store has been completely eliminated.
We do not know the exact reasons for the name change but perhaps it could be motivated by increasing the number of activities that Apple carries out in its physical stores, where people can go to listen to music, conferences as well as get training, advice, help ...