Consumer safety and privacy is very important to Apple. After different scandals of hacks of private information such as intimate photographs, etc. Apple wanted to launch and explain its position on privacy and security on its devices. The best way to do this and extendable to all Apple users? Launch a revamped privacy and security page.
This new landing page Apple has different sections: "Our vision of privacy", "Manage your privacy", "report transparency" and "Our privacy policy". In this last section, those from Cupertino announce that their Privacy Policy was updated in mid-September and they explain in great detail how they treat all your information. What's more, Apple makes a contact measure available to the consumer if they have questions.
Likewise, Apple ensures that your data must be safely stored on your device and they should never be shared without your permission. Hence, they always use product encryption, smart technology, and techniques like differential privacy. After this explanation, we go on to detail all the products that we can use: from Apple Pay to Safari or Touch ID.
On the other hand, it never hurts to highlight all the tools we have at our disposal to protect our equipment and, therefore, our private information. That is: Touch ID (Face ID), Two Factor Authentication or offers us recommendations for our security questions or offers us an email address to be able to contact them in case of "phishing".
Finally, tell you that you will also have information on how all data is processed in the Education sector. And of how Apple treats government requests or requests from private companies. Its modus operandi is well explained in both cases. This move by Apple could be replicated by all technology companies and make it clear to the user what is done with their private data at all times.
