One more day, one more year, Apple continues to support a multitude of social causes. One of the causes that for more years has been supported by the North American company, is the world AIDS day.
Therefore, once again, all the official stores of the brand, they will wear their red colors as support to all the victims and relatives of this horrible disease, as well as to make the population aware of a real problem that exists today.
In this way, Apple has decided to contribute to the cause by supporting it directly: For each payment made through Apple Pay in an App Store, the guys from Cupertino will make a donation of $ 1 al Global Fund to Fight HIV, Tuberculosis and Malaria.
According to Lisa Jackson, Apple Vice President of Environment, Policy and Social Initiatives:
«Connecting through our products and services helps our customers join us in the effort to create the first generation AIDS free. By working with PRODUCT (RED) to stop the transmission of HIV from mothers to their unborn babies, we are already seeing a significant impact in the areas where help is most needed. We are committed to continuing the fight and encouraging future generations through these vital efforts. "
Also, today, in the Apple Store will present real stories of victims of this disease, thus providing a personal look at how these types of initiatives benefit this honorable cause.
The objective of this day is clear: raise awareness about this disease, help prevent it and teach how to live with it, as well as advocate for the elimination of HIV worldwide, including the African countries that today have the highest number of affected.
In the words of Deb Dugan, CEO of the (RED) initiative:
“Apple's commitment to fighting AIDS is unparalleled. It is not just the staggering $ 160 million raised for the Global Fund that has impacted millions of lives, but its ability to bring warmth, awareness, energy and care to keep this issue at the forefront. Your unwavering support cannot be underestimated, and We thank all Apple employees for helping a cause like the one we promote at (RED) to reach the milestone of $ 500 million given to help end this disease. "
In so far this year, Apple has raised about $ 30 million for this purpose, helping to establish preventive measures and care for infected people.
