This year the ranking of company with a stronger connection with the end consumer It is led by Apple as opposed to Samsung, which held the title so far in the United Arab Emirates. It is a rather curious study that has been carried out by the EAU MBLM consultancy and in which other companies such as Lexus and the aforementioned Samsung can be seen in second and third place, respectively.
This top ten is completed with brands such as Mercedes, Dove, Starbucks, Sony, Abu Dhabi Commercial Bank (ADCB), Google and Ikea. Even ADCB (a local brand) has earned a place in the top ten.
This report from the United Arab Emirates is part of a larger global investigation that looked at responses from 6.000 consumers and 52.000 evaluations of brands in the United States, Mexico and in these United Arab Emirates.
Notably, Apple also topped the rankings in the US and Mexico. BMW and Toyota completed the top three in the US., with American Express and Nissan ranking second and third, respectively, in Mexico.
On the other hand in terms of sales, Samsung takes the crown as the number one brand although it has not been an easy road and has yet to maintain that position with Apple very close in addition to the new contenders who enter the struggle to make a place in the market. The Khayat Gulf News published:
Samsung is not only losing market share to Apple, but also to its Android competitors. With the emergence of a number of smaller contenders catering to developing markets with low-entry-price smartphones, there is now strong competition in this niche.
Then I leave you the list of top 10 in order:
- Apple Lossless Audio CODEC (ALAC),
- Lexus
- Samsung
- Mercedes
- Where
- Starbucks
- Sony
- ADCB
- Ikea