Apple hires two Sony executives to boost its video content

Since Apple introduced its streaming music platform more than two years ago, the guys from Cupertino affirmed that Apple Music would not only be a place to listen to music, but it would also become a place where users could also enjoy exclusive videos. Since its introduction, Apple has gone slower than expected and until a few days ago, the first exclusive content created by Apple has not seen the light of day. The Planet of the Apps, was the first show ever recorded to be broadcast on Apple Music exclusively for all subscribers, but it is not the only one.

In a few days, James Corden will premiere the Carpool Karaoke spin-off, a spin-off in which James Corden will not be another protagonist in the interviews, since he will hardly appear except on rare occasions. And that's it. At the moment there is no more content programmed by Apple in the form of exclusive content. Seeing the limitations and problems that Apple is facing, the guys from Cupertino have decided to fhiring two Sony executives to start producing original content in a much faster and more efficient way.

Jamie Erlicht and Zack Van Amburg are the two Sony executives who will report directly to Senior Vice President Internet, Software and Services Eddy Cue. Among some of the successes that both executives have achieved in the world of television we find Breaking Bad, Justified and The Crown.

These two signings are just a part of the executives who have signed from other companies to enhance their video platform. Now we just need to sit and wait to see if these signings begin to bear fruit and Apple Music truly becomes a platform on which Apple can display quality content, as announced two years ago.


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