Apple has always been and is synonymous with quality in its products. That's why when it allows other third-party products to be sold in the Apple Store, we immediately think that they are also of high quality. If not, Apple would not allow it to be sold in its stores. But we have never thought what criteria these third companies must meet to be there. Criteria that Apple has hardened and "almost forces" others to accept them.
For a third company to be able to sell its products in the Apple Store, a series of requirements must be met. Those have been unilaterally modified by Apple and have been communicated to those third parties who have had no choice but to accept the new rules. That's at least what The Telegraph reports, which says that have 'forced' Apple Store vendors to accept stricter terms to sell their products in both physical and online stores. The vendors cited in the report describe being "pressured" by Apple with these new terms.
The report explains that vendors must now wait 60 days after completing an order before receiving payment, up from 45 days today. Businesses must now also accept a different 'shipping model'. This means that 'they are paid only after an item is sold, rather than after Apple receives it, transferring inventory costs. '
Interestingly, vendors say they have been able to negotiate these terms with Apple in the past. This time, however, the terms are said to have been 'set by Apple and are not open to negotiation«. This ensures that all providers have the same terms, a good sign that nevertheless adds more pressure to them.
One of these third companies (whose name has not been provided) has affirmed faced with this new situation:
“They are not doing their suppliers any favors, they face challenges that they do not face. I don't think anyone is going to turn them down. There is very little competition for brand exposure that you get with Apple. It is certainly a squeeze «
