In the absence of a few days for the immeasurable success of the new bet of the Nintendo company, hit our iPhones in Spain, The controversy over security, privacy and the possible risk associated with the uncontrolled use of Pokemon Go have not ceased to be news.
Nothing that has gotten users to stop hunting to display the latest Pokemon acquired in any corner from the city. How do you measure the success of Pokemon Go? Which are actual earnings?
Company shares Japan have exploded again thanks to the arrival of Pokemon Go, thus closing a season of uncertainty and rumors about the new console which will launch on the market in March 2017, Nintendo NX.
Like a large part of smartphone games, Pokemon Go is presented as free app. Direct benefits are obtained through integrated shopping. As users increase their Pokemon inventory, financial spending is necessary to maintain the game and move forward.
An Lucas kawa to Bloomberg notes that, having reached the top of the App Store charts at a record pace, Pokemon Go now has more active users than Snapchat or WhatsApp.
The analyst of Macquarie Capital Securities David Gibson states that "we assume that of every 100 units obtained in the App Store, 30 would go to Apple, 30 to Niantic, 30 to Pokemon and 10 to Nintendo."
Pokemon Go on the App Store, a great app store for great hardware
Although it is true that the cast may be striking and, why not, excessive, it is essential to take into account the advantage of selling an application through the App Store supposes for companies.
In April 2015, the analyst firm App Annie observed that while Google had 70% more application downloads for Android users, Apple's App Store got 70% more revenue of iOS users.
The percentages have continued to evolve to the present, such that downloads from Google Play have increased up to 100% higher than the App Store, while the App Store revenue have grown up exceed by 90% those of Google Play.
Companies want to put their applications on a platform that ensures sales and proper management of earnings and possible problems derived from the software. The continuous updates from Apple allow more rigorous monitoring, and developers prefer to be available to iOS users above profit sharing.
In Spain we are still waiting that Pokemon Go reaches our devices, although from iPhone News you have a very simple tutorial to be able to install it from any country.