Apple TV is back on Amazon

Apple TV 4K connected TV

After more than two years of retirement, the guys from Amazon have re-listed the Apple TV among the Apple products it offers on the market, although it is currently out of stock. The decision to withdraw Apple TV from the Internet sales giant was related to not include the Amazon Prime Video app natively on the 3rd generation Apple TV, while if it offered the HBO and Netflix applications. As time has passed, it seems that both companies have been approaching positions, because with the launch of the 4th generation Apple TV, Apple did not include any application of streaming video services natively, since for that it launched a Dedicated App Store for this device.

At the last developer conference, Tim Cook announced the upcoming launch of the Amazon Prime Video application for Apple TV, an application that has seen its launch delayed until, according to a large number of rumors, this week, the week in which Amazon to begin broadcasting Thursday's NFL game after having spent $ 50 million stripping Twitter of broadcasting rights.

Amazon Prime Video users only may have access to these matches, and Amazon does not want to miss the opportunity to make a profit on the investment with Apple TV users, although this set-top box is the one that is being sold the least in the American market, where Roku is king.

The Apple TV wasn't the only device to be pulled from the Amazon store two years ago, as Google's Chromecast also became unavailable, due to the same issues as with Apple TV. This withdrawal allowed Amazon to sell the Fire TV in a simpler way, a set-top box to consume content via streaming as it can be done from a Roku device, Apple TV, Chromecast ...


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