We have been talking about Apple TV + for a couple of weeks, the streaming video service that will be available on November 1 with a limited number of original content, content that at the moment has forced the company to invest close to 6.000 million dollars.
The path to creating a new streaming video service for Apple It has not been easy. At first, according to Bloomberg, Tim Cook's company tried to buy various production companies in order not only to have an initial catalog, but also to accelerate the launch of this new service.
Launching Apple's streaming video service has not been an easy task. Apple tried buy your new adventure in the world of television and cinema to be able to reach the masses. According to Bloomberg, he tried to buy Imagen Entertainment, a Brian Grazer and Ron Howard company, a purchase that we all know did not go through, although it was very close as both Brian and Ron were initially willing.
Brian and Ron traveled to the Apple offices to present the terms in which the sale of their production company could be carried out. However, at the last minute decided they did not want to depend on a large company to continue creating content.
This setback for Apple, was the why Apple hired two Sony executives, Zack Van Amburg and Jamie Erlitch in 2017. As the months went by, the workforce of people assigned to Apple's streaming video service has also increased, it has become a regular bidder when it comes to keeping the rights to series, films or documentaries.
This has allowed him to gain the rights of Masters of the air, the third part of the Band of Brothers y The Pacific, two miniseries that managed to win 14 Emmy Awards under the HBO production. Masters of the Air, will be the first series that Apple produces directly.
