In the Keynote that Apple made on September 10, and which we have followed since our Youtube channel, new devices were presented, as you know. The new streaming video service Apple TV + was also presented with the clear intention of snatching Netflix or HBO their hegemony in this field.
Apple is so clear that its intention is to turn this new service into a quality product that not only reaches the homes of all of us, but also becomes another part of movie theaters. He wants the throne and for that he must differentiate himself from others.
Apple wants to enter the film industry with Apple TV +
Apple TV + now It is a reality among us, as demonstrated by the several trailers already released. The American company wants, not only to be one of those who provide a streaming movie or series service, it wants to take the throne in this sector.
As with Apple Music, he made moves not to be one more, with this new service, he plans a strategy that aims to succeed where others failed. He wants some of his movies to be released earlier, on movie screens than in homes.
With this strategy, Apple would achieve two fundamental objectives. The first, to put the film industry on your side and the second but not least, to be eligible for film awards. That is why they focus more on quality than quantity.
Don't think it's a crazy idea. Steven Spielberg, who was one of the standard bearers at the Apple TV + Keynote presentation, proposed to change the rules of the Academy so that only films that have been released in theaters are eligible for the Oscars and could become a reality in 2020.