The launch of Apple Music was a revolution in the world of streaming music as it meant the arrival of a new competitor on the market. Since its launch has managed to capture the attention of 15 million users. For a few years, the Cupertino-based company has always tried to reach different agreements with great artists to offer exclusives that would allow it, in addition to making money by having it before any other platform or record store, to attract the attention of users of other devices to switch platforms. But the company has only proceeded in this way with established artists, of course, those with the most traction among users.
He wants to follow a similar strategy with Apple Music, according to Apple Music content manager Larry Jackson. According to Jackson, Apple wants to get the maximum number of exclusives from artists and groups to help them promote their content on the streaming music service and help them create content. Obviously these are groups or artists less established in the world of music but who have a solid base of followers.
According to Jackson, Apple wants to help artists to do things that would otherwise be impossible, mainly due to the lack of means, such as the production of songs or complete albums as well as video clips since the promotion is already in charge of Apple's streaming music platform.
It seems that directly the Cupertino-based company wants to get fully involved in music production In this way, not only can they obtain the exclusive rights of the groups or singers they help, but also to put their head in more sectors related to music and in this way, be able to limit the reproduction of the content of those artists or groups in other platforms. Limiting yourself to just one music platform is the worst thing content creators can do, but Apple wants to take advantage of those people's need.