Apple wants to take advantage of Samsung's bump

First video and images of a functional iPhone 7

The puncture of Samsung, forced to withdraw its new Galaxy Note 7 from circulation due to a problem with the battery, has raised the low expectations that Apple had placed on the iPhone that will be presented tomorrow.

According to DigiTimes, referring to "sources in the supply chain in Taiwan", Apple has increased orders for parts and components for the iPhone 7 after the unexpected event carried out by the South Korean company.

Apple raises its optimism about the unexpected events of Samsung

Despite the optimism repeatedly shown by Tim Cook himself, the truth is that neither Apple has good sales expectations for its future iPhone 7 and iPhone 7 Plus. But even so, an unexpected event has allowed to moderately raise the sales forecasts of the next Cupertino flagship.

As I imagine you all know, Apple's great rival has crashed in a loud way. Just a couple of weeks after releasing its Galaxy Note 7 in a dozen countries, Samsung has been forced to discontinue sales and start a replacement program for users. This is unprecedented for a device of this type, and certainly very bad news for Samsung. And that, it must be said, despite the fact that the company has reacted and acted quite quickly and diligently.

But while in South Korea some put their hands to their heads and do not win for handkerchiefs with which to dry their tears, the offices of Cupertino must have witnessed an ecstasy of emotion and joy that you laugh at from Santa Teresa. And is that, let's think about it, Could there be a more suitable time for the Samsung puncture than days before the introduction of the iPhone 7? No, definitely not.

Apple believes that the iPhone 7 will sell 10% more

According to DigiTimes, Apple has increased orders for parts and components for its next iPhone 7 and iPhone 7 Plus. The information comes, always according to this medium, from "sources in the supply chain in Taiwan", so in theory, it should be reliable.

Apple wants to take advantage of Samsung's bump

A year ago, after the release of the iPhone 6s and 6s Plus, Apple sold an average of 30 million iPhones per month until the end of 2015. But this year things were going to be different, and Apple knew it.

After two quarters (and probably also a third) of continuous sales decline, and having opted for the minimal effort upgrade, Apple's expectations with the iPhone 7 stood at 60% of the previous year's figures. However, according to these sources, orders have increased by 10%.

This increase in order volume suggests that Apple is becoming increasingly optimistic when it comes to demand for the iPhone 7. You trust that many more users will want to improve their current devices, despite minor improvements, and despite the fact that the "environment" is much less choppy than in previous years. Do you remember the enormous anticipation that reigned in the weeks leading up to the launch of the iPhone 6 in 2014?

The Note 7 case and its repercussions

This euphoria that they seem to be breathing in the offices of the block, as we have already said, has no other culprit than Samsung. The one that could be the maximum rival of the iPhone 7 Plus, the Galaxy Note 7, presents a problem with the battery that, literally, makes it explode and melts it almost like volcano lava. Thus, the company has had no choice but to interrupt sales, withdraw unsold devices for inspection, and initiate a replacement program for those users who had already purchased them. Arguably The news could not have come at a worse time for Apple's biggest rival, nor at a better time for Apple, which has seen the skies open thanks to an outside event that could dampen its lack of dedication to the new iPhone of 2016.

Come on, let's rejoice a little more, today it's time to be evil. Samsung has already recalled its flagship device in 10 countries, including South Korea and the United States. Already nobody sells the Galaxy Note 7; neither the operators, nor Amazon, nor Best Buy ... Or, at least, they should not be doing it because according to Consumer Reports, the official withdrawal requested by the manufacturer would make it illegal to sell the phones in the US.

Samsung has already started a replacement program, with some additional benefits, so now the ball is in the apple court.

Apple, it's your turn

Tomorrow the iPhone 7 and iPhone 7 Plus And, due to the few rumored improvements, the Samsung puncture might not be enough. The Cupertino company must be swift and swift when dispatching the first orders for its flagship. Traditionally, the device goes on sale two weeks after its introduction. According to AT&T programming information, iPhone 7 might not be released until September 23. Big mistake on the part of Apple if this date is true because Samsung will be replacing its phones in less than 14 days, counting from a couple of days ago.


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