This type of data that is not real since Apple does not offer it directly are obtained directly from the shipments and surveys that are carried out daily. In this case the guys from Cupertino have never offered real sales data, they have always told us that sales are going from strength to strength when asked about the Apple Watch, something that we cannot deny but also cannot confirm.
That is why these data, such as the ones shows us Counterpoint, in their investigations they can be quite close to reality and in this case shipments of the new Apple Watch Series 4 model made shipments grow by 22% during 2018, so we can see how the health of this device is really good And best of all, it continues to grow.
Now we have to contrast this data that comes to us from Global Smartwatch Tracker and put on the table the rest of the information obtained from the rest of the analysts who are dedicated to seeing the number of shipments and possible sales of the device. In this case, what seems evident is that they are quite close to reality, although it is true that the market share would be falling as more users have the device as is evident. For this we can see the graph below in which you can see an estimate of the current market and the first months of 2019.
Market share is expected to continue to decline as more users already have their watch on their wrist, but while this happens in Apple they continue to be sales leaders. The five best-selling smartwatches in 2018 have a clear dominance and that is that among these five we find three models of the Cupertino company, this is the order:
- The Apple Watch Series 4
- The Apple Watch Series 3
- The Fitbit Versa
- The Imoo Z3
- The Apple Watch Series 2
So good for Apple and keep improving.