Although not a well-known event outside of the United States, the Met Gala, also called the Costume Institute Gala, is a charity event that kicks off the annual fashion show of the Dress Institute of the Metropolitan Museum of Art in New York. All the money that is raised in this gala goes to the budget of the Dress Institute. To this act the most important figures from both fashion and music, film and television attend. This year's motto was Manu x Machina: Fashion in the Age of Technology. With this theme, it made perfect sense for Apple to sponsor this event.
Next year it will also have the support of Apple, as reported by Vogue magazine, although the theme has nothing to do with technology. Next year the theme revolves around Red Kawakubo / Comme des Carços. Apple's interest in this event has to do with the Apple Watch as demonstrated at the Apple Watch presentation event two years ago by inviting a large number of fashion media.
Last year Apple launched the Apple Watch Edition, a model made of 18 karat gold which apparently has not been as successful as the company expected. This model began to withdraw, without making noise, both from physical stores and from the online store, confirming that Apple had wanted to enter the front door of fashion with a model available only to celebrities.
This year, logically it has not launched the Edition version, which had a starting price of $ 10.000, but instead, whoever wants an exclusive Apple Watch model, will have to choose the model made of ceramic, which is priced more affordable, between 1400 and 1600 euros, depending on whether it is 38 or 0 mm and the type of strap we select.