We know that for Apple the user experience either with its systems or in any of its stores has to be the best possible, that's why even until the unpacking of one of your products it must also be an experience. In this way in Cupertino they would be planning to bring this experience to most of the products they sell in their Apple Store.
Right now they would be in talks with the different accessory manufacturers to rethink the design of their boxes exclusively for your stores. According to different information, they have been working with many of them during these last six months to redesign the boxes so that they resemble as much as possible the products that Apple itself sells and thus equalize the experience.
If we stick to the statement that Apple has sent to different authorized distributors, these new boxes will be seen in manufacturers such as Tech21, Sena, Incase, Mophie, Logitech and Life Proof. In this case the packaging will be mostly white to match those of the Mac, iPhone and Apple Watch, they are even included simpler type fonts, new images and higher quality materials in the packaging.
Over time, Apple will work with more accessory manufacturers to support this new style of boxes as minimizes the difference between Apple products and other manufacturers. Jony Ive's new role as Head of Design at Apple has surely prompted this change and we can start seeing these new boxes at the end of July in the largest Apple Stores.
I think it is a smart move by Apple to make its products even more exclusive, although I hope this not reflected in a price increase of these accessories that are already somewhat more expensive in the Apple Store than in most stores.