We already said that the rumors about the Apple Car (or whatever it is called) had only just begun. Analysts claimed that the Apple Car is a good deal for the American company and that they must be Tesla's biggest rival. JP Morgan now states that Apple must go for it. They are not worth half measures. All or nothing, that is the question.
The investment bank JP Morgan, has stated in a new analysis that it expects the Apple Car to be a fully autonomous vehicle that the American company manufactured towards the end of the 2020s.
That is, bank analysts believe that the Apple car will be at the end of this decade. Kuo than in 2025. The latest reports too indicated that in 2024. Of course, If we continue like this, one of them will be right.
Principal analyst Samik Chatterjee expects the Cupertino tech giant to take a "go big" approach. Wait for Apple to search control the pace of innovation to differentiate Apple Car and position it in the growth market for battery electric vehicles that are fully autonomous.
The main reason Apple is interested in the electric car industry is that its total addressable market is almost 2,55 trillions of dollars, well above the $ 420.000 billion smartphone market. Apple also has an opportunity on an installed base of 1.000 billion vehicles, and the autonomous "Apple Car" could also be deeply integrated and expanded with the Services.
The «Apple Car» it will be a premium vehicle and the company will likely prefer outsourced manufacturing to vertical integration at first. Gross margins will likely be much lower than Apple's other hardware products. However, revenues could reach 700 billion dollars.