In Apple's latest earnings release, we saw how the other income item takes on special relevance in Apple's income statement. The company knows that one of the veins to get income in the coming years is the production of television content. Therefore, it will broadcast content for its own broadcast. If we look at Apple's strategy in this sense: broadcast of two programs and hiring the services of relevant professionals in the sector, shows that Apple is very interested in this market, just as it is becoming part of its direct competition.
Sources of Wall Street Journal they comment that Apple would be willing to spend up to 1.000 million in the production of about 10 programs distributed throughout the 2018 calendar. With this it aims to be a benchmark in the sector and promote playback on its own media, starting with Apple TV and transferred to other devices.
The professionals hired by Apple this year, with experience among other means in Sony: Jamie erlicht y Zack van ambur, they will receive this budget. These two professionals would have a team of professionals, led by matt cherniss, who was in command of WGN America, until incorporation into Apple.
Both, Erlicht and Van Ambur, they would be in negotiations with Hollywood producers to view content that matches Apple's philosophy. To date we have no more information about the content that Apple programs will have. In terms of budget, this is similar in monetary terms with Amazon in 2013, but it represents 50% of what was spent by HBO in 2016.
However, Apple's strategy, if we stick to what was broadcast in 2017, is economic content, with the participation of relevant figures from the world of entertainment, cinema or music.
