Apple's investor page presents an update in the last hours, to announce that the company will present results for the 4th fiscal quarter on November 1. Apple presents these results, which represent the end of the 2018 fiscal year. Like other companies, Apple closes fiscal year on September 30, since the company obtains the highest number of sales and profits on the eve of the Christmas holidays.
In this way, every year Apple begins its fiscal year with significant business flows, since consumer products such as the iPhone or Apple Watch, are sold very strongly in these months.
These results are especially relevant to see the acceptance of the products presented in the September keynote. In other words, we can see the interest in the beginning of the new iPhone Xs, Xs Max and the Apple Watch Series 4. One of the reasons why Apple separates a keynote in September and another in October is to be able to differentiate the buying momentum for each of the products. That is, if everything comes out at the same time, we do not buy everything, but if it is distributed over time, it is more likely that someone will repeat the purchase.
The forecast of sales according to analysts, speak of € 60.000 to € 62.000 million or with a gross margin between 38 and 38.5%. Rare is the time when Apple does not increase year-on-year results. In this case, sales for the same period of 2017 were € 52.600 million or with a 37.9% gross margin. The number of services, iCloud Apps sales, Apple Pay, is increasing exponentially quarter after quarter. This income requires a large initial investment, but then only maintenance of services, therefore the margin is higher at present.
The results presentation conference will be held at 1:30 PM in California time and at 21:30 PM in Spain. Then there will be a press conference starting at 22pm in Europe.
