Recientemente Jimmy iovine has given an interview to the magazine Variety. In the same comments on Apple's goals with the streaming music service, as well as the agreements reached with its exclusives.
Iovine, does not have a specific position in the company, but shares the service task with Eddy Cue , Dr. Dre, Trent Reznor, and Larry Jackson. Jimmy Iovine's role is focused on closing deals with artists and has been actively involved with Apple Music since they acquired Beats in 2014.
Apple has long supported the exclusives, in audio and now on video. The format chosen for the video broadcast is lto production of two television programs.At the interview does not go into detail about Apple's future plans, above all so as not to reveal plans in development and that they receive more expectation due to the novelty they entail. However, he talks about positioning the company's music service as "A cultural reference point."
Asked about the production of original content and its comparison with Netflix, and asked if he views Apple Music as an attempt to be competitive with the likes of Netflix in the realm of original content, he objected. «I wouldn't say that way ...It has nothing to do with Netflix »
In another part of the interview, he was asked about the exclusive content and Apple's conflict with two of its competitors and record companies, Iovine indicates that he is experimenting and these tests have not caused conflicts with former colleagues in the world of music, despite bitterness over the exclusive content.
Iovine indicates that the company is prepared to support any project that the client wants to commercialize and reach an agreement for its dissemination. Furthermore, it sees the company prepared to "speak two languages" by understanding the music and technology markets by languages.
In the interview more personal issues are touched, his beginnings and the relationship with Dr. Dre. A unique character that you can learn more about.