It seems that augmented reality is gaining prominence these summer months and after the purchase of several companies that are dedicated to the AR sector, now the good old Mark Gurman appears and launches a news in the well-known medium Bloomberg explaining that Apple TV + is preparing for its arrival in 2021.
This arrival does not mean that the current content that we have available on the Apple TV + streaming service is left aside. Gurman, explains in his news that This new augmented reality content will be totally complementary to series, movies and other content streaming from Apple.
The new AR glasses and content on Apple TV +
All the rumors point directly to the contribution of Apple in this type of content that really if we look at it coldly today, it is not being at all something that users use daily or that is really expanded in the homes of individuals. Yes it is true that one year at MWC everything we saw was related to augmented reality and virtual reality, but that was left in a mirage that finally does not seem to have permeated the homes of users.
It seems that Apple's bet is firm and it is that if we pay attention to the recent purchases of startups and the rest of the movements made by the company these months, next year could be a key AR for Apple users. Having glasses that would be the hardware, added to the content on Apple TV + and others, can give the definitive push to this technology that we have not really seen. Yes, today there are powerful AR glasses like the Oculus or even the HTC Vive, but when Apple gets involved it usually revolutionizes the market so we will see what finally happens.