Normally, the keynote always shows something new or at least a reference to all Apple products whenever is there any newsFrom the "huge" iMac to what is now the smallest device in the family within the company, the Apple Watch. During the presentation, all of them had their place on stage except one, the Mac.
Recall that the appearance of OS X El Capitan is just around the corner as well as the renewal of components in almost the entire Mac line with the arrival of Intel Skylake architectureHowever, it seems that Apple wanted all the attention to fall on their mobile devices and leave the Mac aside this time.
Despite Apple's history with the Mac, which is the product line that made it what it is today, it became the most valued company in the worldThe reality is that Apple today is a mobile by-product company which is where it makes most of its money and where its customers spend most of their time.
The Mac is certainly still a thriving business even more profitable than the most profitable PC line today. In the last quarter in June, revenue in the Mac line grew 11%, which translates to more than $ XNUMX billion, making Apple the only one of the world's top five PC makers to you can say that your sales have grown.
To be fair, it must be said that the new MacBook was presented in April, in addition to talking at length at WWDC 2015 on OS X and everything related to Mac, however, we must admit that the giant within the company is now certainly the iPhone. But the arrival of the iPad Pro as "the future of laptops" in the words of the CEO of the company, suggest that Apple sees great growth opportunities elsewhere.