"Becoming Steve Jobs", an unexpected vision of his evolution and personality

This is exactly how from MacRumors you title the review they have made about Becoming Steve Jobs, the new biography of this visionary co-founder of Apple that only two days ago went on sale (still only in English) and that we will soon be waiting in Spain.

A different biography of Jobs

After learning about various passages about this book over the last month, Becoming Steve Jobs, new biography of Steve Jobs, went on sale last Tuesday in the iBooks Store, Amazon and other distributors both in physical and digital format and in MacRumors have rushed to read this book that "offers a new look at the life of the co-founder of Apple." While the biography of Jobs written by Walter Isaacson and published at the end of 2011 received the support, authorization and participation of his own Steve Jobs, many people close to him felt that he did not offer a true reflection of his personality.

Becoming Steve Jobs Building on the debut of that book, former Fortune and Wall Street Journal reporter Brent Schlender, who interviewed Jobs numerous times over the last 25 years of his life, partnered with his former Fortune partner and current Fast Company executive editor. Rick Tetzeli to perform an alternative reconstruction of the life of Jobs. Schlender and Tetzeli were finally able to enlist the cooperation of important key figures, including Tim Cook, Eddy Cue, Jony Ive, and Laurene Powell Jobs, to share their views on the visionary.

As Eric Slivka explains in MacRumors, the new book narrates, mainly following a linear sequence, the Jobs life story from the early days of Apple. Much of this early content has already been shared in previously published books and articles, but the story gets more interesting coming to 1986, year in which Schlender and Jobs first met for an interview when Jobs was in the early stages of building NeXT after being overthrown apple past year.

Schlender's many interviews and conversations with Jobs Over those years they give him a "rare perspective," says Eric Slivka, and Schlender uses that perspective to portray the Jobs of his later years as a very different and more mature person than the vision he had developed in his impetuous years of life. youth.

I can't think of a businessman who has grown, changed, and matured more than Steve. Personal change is, of course, increasing. As all "adults" come to understand, we struggle against and learn to manage our gifts and flaws throughout life. It is an endless growing process. And yet it's not like we become totally different people. Steve is a great example of someone who masterfully enhanced his ability to make better use of his strengths and effectively mitigate the aspects of his personality that got in the way of those strengths. Your negative qualities do not disappear, nor were they replaced by new good traits. But he learned to handle his own miasma of talents and personal roughness on his own. Most of them, anyway.

Tim Cook is one of the most relevant figures interviewed for the elaboration of the book Becoming Steve Jobs. Beyond that donation offer In the face of Jobs 'illness, Cook witnessed this change in Steve Jobs' personality, even as early as 1998 when Cook joined Apple.

The Steve that I met in early 1998 was brash and confident and passionate and all that stuff. But there was also a soft side to him, and that soft side became a bigger part of him for the next thirteen years. I could see that this was showing itself in different ways. There were different employees and spouses here who had health problems, and who would go out on the road stirring heaven and earth to make sure they had proper medical care. He did it in an important way, not a minor one. Call me and come back to me if you need my help, was his way.

One day he called my mother - he didn't know my mother, she lives in Alabama. He said he was looking for me, even though he knew how to find me! And he talked to her about me. There are a lot of these things where I saw that feeling of delicacy or care or whatever you want to call it from his side. He had that gene. Someone who sees life only as a transactional relationship with people… doesn't do that.

Although most of the biographies and articles on Jobs have focused their work on Apple, Becoming Steve Jobs He also dedicates several chapters to his passage and work at NeXT and Pixar through his encounters with Schlender and more recent interviews with a whole series of key people from those companies who offer some interesting details about those aspects of the professional life of Jobs. In particular, Bob Iger shared how he was able to learn more from Jobs after being appointed CEO of Disney in 2005 and after negotiating Pixar's acquisition of Disney the following year.

Jobs and Iger in 2007

Jobs and Iger in 2007

As we already told you in Applelizados, in his interview, Iger recounted how a few minutes before announcing the Disney-Pixar agreement, Jobs trusted Iger which her cancer had returned, giving Iger the opportunity to withdraw from the deal. But the deal ran its course and Iger kept the public silent for three years, until Jobs underwent a second transplant in 2009.

It is not an objective work

En general, point again Eric Slivka from MacRumors, Becoming Steve Jobs definitely has the sentiment of people close to Steve Jobs trying to change the public perception of him as a person, sharing some of the details of their relationships, while the book, in some respects, overlooks his shortcomings . These shortcomings are not, however, completely ignored in the penultimate chapter where a series of controversial behaviors are recounted.

Becoming Steve Jobs | Foreword and Chapter 1

Steve JobsHe is certainly still a polarizing figure, but regardless of how Jobs is portrayed in this book, he includes a number of interesting anecdotes and perspectives that have rarely been talked about.

SOURCE: MacRumors.


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