Angela Ahrendts's shadow is long, very long. Ahrendts is Apple's vice president of physical and online stores, a position she has held since leaving Burberry as CEO. From what we can see, the relationship that Ahrendts continues to maintain with his former bosses continues to be excellent and as proof of this, is the live broadcast of the new Burberry collection that can be seen yesterday from Apple TV. To enjoy the new collection again, we must install the firm's application, through which it was broadcast and which allows us to replay the parade.
As we could see in the presentation of Apple TV, Apple has designed this device so that it also allow us to make purchases through the different applications, so that it will not be necessary to move to our Mac to buy what we like, as long as the application offers support for it, of course. But in this case, Burberry has not yet implemented this option in the Apple TV application, so we will have to call customer service if we want to reserve any of the garments in the new collection.
For some time now and then and after the launch of the Apple Watch, Apple is focusing a lot on the world of fashion, so it is not surprising that little by little, many clothing brands are betting on this platform to offer the their new designs to the general public, as well as allowing purchases to be made through the respective application. The new fourth generation Apple TV offers us endless possibilities and between developers and Apple they must send us all of them.