The coffee Tim Cook couldn't pay for with Apple Pay

Tim Cook can't pay for coffee with Apple Pay

Apple Pay was introduced in 2014 as a revolutionary wireless payment solution. Although there is still a lot of work ahead To be installed in most establishments, many companies have already adopted this Apple payment service.

Currently, more than a million establishments allow payment through the Apple Pay service. Yet just a few days ago Tim Cook encountered the reality of service in one of the coffee shops that have not yet embraced new technologies to facilitate payments to their most advanced customers.

The uncomfortable situation happened just 3 days ago when Tim Cook was attending the Allen & Co annual conference. The CEO made a short stop at a quaint Silicon Valley coffee shop to get a coffee and when he requested the payment via Apple Pay, the waiter replied with a resounding negative. 

Beyond the curious and paradoxical anecdote that reached the media through The Information, after the event it seems convenient to ask ourselves reality today Apple Pay.

Apple Pay: a slower arrival than expected

Some of the establishments that can already charge their customers through Apple Pay are American Eagle Outfitters, Best Buy, Crate & Barrel, Dunkin 'Donuts, Foot Locker, GameStop, Jamba Juice, Levi, Macy, McDonald, Office Depot, Café from Peet's Coffee, Sephora, Trader Joe, Walgreens and White Castle, Anthropologie, Baskin-Robbins, Renaissance Hotels, T-Mobile and Urban Outfitters.

Apple Pay is not here yet

Two years after the arrival of Apple Pay, it still continues its adaptation period in the US and is in full process of expansion in Europe, where users of iPhone 6 / 6s, 6 / 6s Plus and SE (or with previous models linked to an Apple Watch) they can already use their devices to pay in some establishments.

While in Spain we can already make use of the rival's service Samsung Pay and prepaid wristbands wireless are taking a good position in the sales of gadgets, Spanish consumers still have a few months left for the arrival of the Cupertino service: Apple Pay is expected in Spain by the end of the last quarter. 

Apple Pay recently settled in Switzerland and it is expected that in the next few months, maybe with the arrival of macOS Sierra is also available in Spain. The bet on the wireless payment service continues to rise after the code integration necessary for Safari Technology Preview 8.

Although Cook says that Apple's mobile payment service is «growing at a tremendous rate", some users we expected a faster installation in the most emblematic chains and establishments to make room for small businesses. However, everything points to Apple Pay won't take much longer to join us in our purchases, we will continue to wait for new advances.

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