Although the Apple Watch surpassed the sales of Rolex obtaining income of 1,5 billion more than the aforementioned Rolex last year, but according to James Park, CEO of Fitbit, Apple would be wrong in the direction it is taking with its portable devices.
According to Park, if we look from the consumer point of view, the Apple Watch is actually a small computing platform instead of aspiring to be what it really has to be, a simple and straightforward wearable in its functions and for this reason he believes that Apple has taken the wrong approach to its product.
Really if we look at it from the practical side, the Fitbit Blaze (the company's latest wearable) is a product much more focused on a type of user that gives preference above all to data derived from physical activity since it does not offer many more possibilities, however the Apple Watch allows the installation of applications with the possibility of managing your emails, messages, even using it as an alternative to GPS when you go on foot.
All of this also translates to a higher price than the Blaze, and according to Park, the problem is that Apple still he is not very clear on what can be really good the Apple Watch, that's why it has introduced multitude of functions without really standing out in any of them compared to the competition.
However, since going public last year, Fitbit has managed to increase its revenue by more than 90 percent with an increase in popularity among fitness devices. It also sold 21,3 million devices, almost double the number 10,9 million sold the previous year.
However, it is also fair to say that despite being so popular, they are still a small fraction of the market share that the Apple Watch has. From my point of view there are two devices with a very similar form factor but focused on different markets.