"Close Your Rings" new Apple ad to promote the Apple Watch

Apple has been committed to our health for several years. He demonstrates it mainly through the Apple Watch: the Sport model, as well as the new and striking model Nike +. But regardless of the Apple Watch model you have on your wrist, you will always have available the activity rings.

Well, these rings are the stars of one of the latest Apple announcements. The company on the block wants you to move: it does not want you to be sitting, better walking, dancing, doing any type of sport and from Series 2 you can do water sports.

The Close your Rings ad has been launched by Apple, currently only on its YouTube channel, promoting exercise and at the same time the Apple Watch Series 2. The ad lasts 15 seconds, and quick images of people exercising are projected on a stable background. Despite the fast pace, people appear in slow motion.

They show you examples to fill the different rings, first playing with a frisbee. Then another person appears swimming, which makes another ring fill and finally a father appears playing with his son.

That a person appears swimming, was to be expected in an Apple Watch ad, because it is one of the exercises that we can do with Series 2 and instead we cannot with Series 1.

With this announcement, Apple changes the pattern. For the latter were on their way to the Go series, which talked about festive themes like holding a party, "Go Run", In the using the Nike + model in an outdoor race, "Go Dance" to control the music and which caused an impromptu dance and finally various situations of our day to day, like the real world.


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