A few weeks ago we informed you of the start of work on the new Apple Store in Chicago, a new Apple Store that will become another of the company's flagships spread around the world. It seems that Apple is changing its strategy and is dedicating itself to creating Apple Stores that become a reference within the city where they are without, it seems, importing the cost of construction, something absurd no matter where you look. This new Apple Store, which had already been baptized as the Temple of Glass, had an initial cost of 62 million dollars, a price that has finally been reduced to 27 million dollars.
27 million is still a real stupidity for an Apple Apple Store and they will already have to sell to be able to make the investment profitable. But leaving aside the cost that this emblematic Apple Store will have, located on the banks of the Chicago River, in a privileged area and where there is currently no other store, hence the company has had to pay a large part of the planned money for construction to the city council. This new store will revitalize this commercial area, a commercial area that is busy daily and offers great opportunities to merchants in the area.
The cost of this new Apple Store, It is very similar to the one that has had the complete remodeling of the Apple Store located in Union Square, San Francisco. Norman Foster has once again been the architect that Apple has trusted for this new Apple Store, an architect who was also in charge of the design of Apple's Campus 2, whose works it seems that finally this year will not end as planned, but will finish at the throughout next year.
