According to Counterpoint Research, Apple's AirPods would be losing sales these months even though their sales are still very good. The firm explains that they have lost the leadership in the sales of these headphones due to the arrival of Chinese brands that reaffirm their increase in sales, which obviously has an impact on Apple AirPods sales that have dropped -always skew Counterpoint- to just over a third of the market, about 35%.
Counterpoint analyst, Liz Lee, explained:
The mid-range and low-end segment of wireless headphones, including Chinese brands and US manufacturers like JLab, would be taking sales away from the more premium market headphones. The competition between Samsung and Apple is likely to intensify in the second half of the year, as all the positive reviews of Buds Live and Samsung's increased investment in this segment are expected to bring both models closer in size. sales.
The market for wireless headphones is really saturated with products and in this huge market we always find some interesting alternatives to the most expensive and the cheapest. By this we mean that spending a lot of money on wireless headphones may not be a good idea, but neither is spending as little as possible ... You have to find a middle ground in this wide market and really the AirPods could be within this middle term, but there are other alternatives too, that will depend on the user.
It seems that the rumors indicate the arrival of new Apple AirPods shortly, dates are unknown, but it is evident that with the AirPods and AirPods Pro they have quite well covered the market, then They could launch the AirPods with headband but this could be pigeonholed into another segment of headphones. We'll see what happens.
