It is clear that advertising is what moves free services on the network of networks, but it is one thing that secular pub is exposed and shown to the user in a discreet, useful and enjoyable way to be intensive and annoying. The same are beginning to test those of Spotify in its free version and there are many users who after installing the free version and see that the ads cannot be skipped, as they are sometimes annoying they leave said application.
Apple Music does not have a free version with ads. Apple only gives three months free when you create a new Apple ID and from there, everything will pass under the individual, family or student subscription.
Now, you may be wondering what is the relationship between Apple Music and Spotify let you manage the ads in your application in a free version. Well, if a user can skip the ads and not have to listen to the ones he does not want, he may not decide to uninstall the Spotify application and that will lead him, over time and When you find out what the service is like, it becomes a full subscription.
This means that it would be one less subscription that could colonize Apple Music and for Apple that is not good news. This new way of being able to skip the advertisements in the free version of Spotify, they have called it Activate Media.
This new functionality is already in testing in Australia and allows users to skip audio or video ads that don't interest them. However, so that advertisers do not scream to the sky when they see that users skip certain ads for which they are paying, Spotify ensures that it will not charge advertisers anything for the skipped ads, but expects to charge more for those that are seen or heard.
Do you think Apple should give the possibility of a free version of Apple Music with advertisements?