In an interview at the CNN the correspondent Brian stelter he asked Eddy Cue about the fourth generation Apple TV as a "Added that people are looking for" as most popular content providers such as ABC, CNN and WatchESPN still require authentication of viewers for subscription cable television.
Eddy Cue made some comments about him tv streaming service so rumored Apple, even though it wouldn't actually release any information about it. Apple's Senior Vice President of Internet Software and Services said the company wants Apple TV to get to a point where customers can easily subscribe to any package they want, view any content and being able to choose it. Here is the video.
When I asked him directly if Apple wants to get to the point that 'Moonves'you've been wanting a TV package for the new new Apple TV, Eddy Cue He replied, “We want to get to the point where customers can buy what they want, how they want. We are not fixed on 'There is only one way to buy it'. As we have done with the App Store, where there have been things that have been free to choose, such as things that you subscribe, things that you want to pay for, or things that are within the application. All these capabilities will be here and we want the market to be able to develop them.
Rumors about Apple launching a stremiang cable tv service along with the new Apple TV they have been around since the beginning of this year. However the negotiation of the company (Apple) with the content partners they did not go to good port, which led the company to postpone launch of cable service for next year. Anyway, Apple is also interested in getting small local content partners on board its small television streaming service, which would give an advantage over other similar rival services.