Long live Tim Cook and his ideas! the workers of the Cupertino company will be thinking and that is that the current CEO of Apple has sent an email to all the workers reminding that in a couple of days they will start with the reservations and that on April 24 they will be able to have their Apple Watch on their wrists.
However, this is not the only thing he tells them and it is that Tim Cook and the company's senior officials have decided that so that the impact of putting the Apple Watch on sale was greater they are going to make a 50% discount on the Apple Watch your employees buy.
It is clear that this action is pure marketing, because it will always be better for all the employees of an Apple Store to wear their own Apple Watch than to borrow them to "play the role." Apple wants its new product to be available to all Apple workers and therefore they will only have to pay half its price in the case of the Apple Watch Sport and Apple Watch or have a discount of $ 550 in the case of an Apple Watch Edition.
If workers want to adhere to this discount, they must buy the watch in the next 3 months, since the offer lasts for 90 days after the launch of the Apple Watch in each country. The email that the workers have received is the following:
Team,
The day we've all been waiting for is almost here - the Apple Watch is ready to ship.
Everyone in our stores is already trained in a new way to engage customers and help them experience Apple's most personal product ever created. On Friday, in more than four hundred stores on four continents, we will open our doors to people who want to try the Apple Watch for the first time and start deciding which one is right for them.
Tens of millions of people have watched our watch keynotes and demo videos, and there is much more to come. Some of the most innovative developers in the world are working on new experiences designed specifically for Apple Watch. More than XNUMX apps were submitted in just four days last week when the App Store began accepting apps from all developers, and the rate of submissions for review has continued to increase since then.
I know that many of you have been waiting for the choice of an Apple Watch and we want to make it even easier. Starting Friday, in countries where the watch is available for pre-order, a special purchase plan for employees will offer them a 50% discount on any Apple Watch or Apple Watch Sport for their personal use.
As the Apple Watch reaches more countries, the special employee price will also be offered in those countries. Discounts will begin the day the reservations start and will last for 90 days after availability.
Our products enrich people's lives like no other, and we believe the Apple Watch will delight our customers in ways that people cannot yet imagine. We want you to share that experience with them.
Congratulations to everyone who has worked so hard over the years to help bring this product to our customers. And thanks in advance to the thousands of retail employees around the world who are going to start putting it on people's wrists starting Friday.
Tim
