The US chains don't beat around the bush. A week after the announcement of the creation of the ESPN + channel dedicated to sports, the version for Apple TV and iOS devices is presented. It is the first product to debut within the Disney macro-company, clearing for the moment the possible commercial confrontations between Apple and Disney.
It is a channel that is within the content grid of ESPN.com, whose application has been adapted to the versions of Apple's operating system. If this is we add free content, it is sure to show great interest among users.
Channel content includes sports stats, news, event analysis, as well as video highlights and live broadcasts. It remains to be seen what added content ESPN can offer, which Apple commented on several occasions. The company wanted the user to be able to interact with the event, obtaining answers to the user's requests for information.
In the word of ESPN the new design of the applications seeks to offer an "easy to use" interface with an approach that aims for the user to perceive personalization and easily find each of the options. Also each user will receive only the content to which they are subscribed, depending on your preferences according to leagues and favorite sports of each user.
The downside is that ESPN + is available in the US only and the subscription service starts at $ 4,99 / month. Available a launch promotion, to test the service for free for 30 days. On the other hand, ESPN + can broadcast in HD quality at 60 fps. and the service is available to offer a pause of the event, rewind, advance, etc. The leagues available from the start are the NFL and the NBA (they are also those that are in season right now)
At the moment a similar service in Europe does not seem to arrive for a long time. Except for football, this market is very fragmented. However, if any operator enters the football market it is possible that the rest will be encouraged and we can see a bet by Apple to provide our Apple TV with content.
