Apple has always been known for trying to adapt its stores to the environment that surrounds them. he new Apple Store in Brooklyn, which has just opened its doors, is characterized by minimizing distractions from the environment, and has been specially designed for dampen street noise in addition to reducing vibrations from the ground that cause the proximity of the Atlantic terminal in Brooklyn.
The location of this Apple Store is one of the noisiest in New York and Apple has had to work a lot to make the interior of the store be as calm as possible, as we are used to, if we count the public traffic that usually floods the stores. The guys from AppleInsider have visited the new facilities and have taken a large number of photos that we show you in this article.
According to Apple Market Director Jason Barlia, the entire structure as well as the interior, have been designed to be completely isolated from the outside, mainly from the Atlantic terminal, a terminal that intersects the five main subway lines of the city, and that feels underfoot every time a train arrives at the station.
In addition to minimizing both noise and vibrations, Apple also has worked the acoustics aspect, making use of wood, one of the best insulators available, in most of the interior, not exclusively in the furniture and displays as we are used to. The wood panels used have perforations so that they can absorb noise more easily without rebounding.
All the crystals used outside the store have been manufactured by the same manufacturer which has supplied the glass panels for Apple Park, which caused the store opening to be delayed by a few weeks, something Apple has gotten us used to in recent years. 160 employees who collectively speak 20 languages work in this Apple Store, one more example of Apple's diversity policies.