The latest data from the market research firm IDC, reveals that the Apple Watch remains the most popular smartwatch in the first quarter, with an estimated share of 1,5 billion sales, and with him 46 percent of the market in the first three months of 2016.
Samsung was the closest threat to Apple Watch among smartwatches in the quarter, with an estimated market share of 700.000 sales and 20,9 percent, followed by Motorola, Huawei, and Garmin with an estimate of 400.000, 200.000 y 100.000 shipments respectively, for a combined market share of 18,6 percent.
Apple finished third in the market in general by having a market share of 7,5 percent, being behind Fitbit y Xiaomi, which have better prices. Fitbit wins market share with the 24,5 percent, and an estimate of 4.8 million shipmentsWhile Xiaomi with 3,7 million shipments get a market share of 19 percento.
Apple will not disclose sales of its watch in your quarterly results, putting these results in grouping under your category 'Other products' along with iPods, Apple TV, Beats Electronics, and accessories. IDC and Strategy Analytics estimate total Apple Watch sales at almost 16 million from April 2015 to March 2016.
Fitbit began 2016 in the same way that 2015 ended, as the undisputed leader in the Wearables market. The launch of their new devices High y Blaze resulted in millions of sales each, thanks to his followers of the fitness. It also points to a significant decline from its past success, but still, with a well-segmented portfolio, a good pricing strategy, and a strong brand, Fitbit is well positioned.
Many potential buyers are now holding back from buying a Wearables, as they are waiting for the Watch Apple 2, which is rumored to debut in the second half of 2016 could have a FaceTime camera, improved Wi-Fi, cellular connectivity, slimmer design, and almost total independence with iPhone.
