Recently Apple has presented a design concept of what it would be the next generation of Apple Store to the Design Review Commission of the City of Germantown in Memphis, USA. The change is not really significant, although we see that the facade of the new store is even more open and the glass already occupies practically everything.
In addition to this it is also known that it will complement the glass structure with granite on the facade, which will frame all the shop windowIn addition to the already "classic" wooden tables, although it is not known if the arrangement of the products will be different, very few details have yet been given in this regard.
On the other hand Rick Millitello, responsible for carry out the project by Apple, stated to the media:
Our project is the next generation of stores that we are developing and this is the design concept that we have, we are very excited because this is going to be one of the first, which if approved, we will make it a reality in this location. So we are excited to expand our stores in Germantown and excited to see the result of all the work we have done in developing this design. The reinforced granite panel that can be seen outside will have a matte and non-glossy surface, a detail that we have taken great care of. We really like natural products and the look of them. We like the feel of the product. From the street we can also see the natural oak tables inside the store
Regarding the interior of the Apple Store He also said that there will be screens where the information of the product and how to use it is shown, in addition to presentation even new product displays although to a lesser extent