Goldman Sachs recommends buying Apple shares

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Apple Lossless Audio CODEC (ALAC), You can announce records and records by surpassing yourself every year, constantly introducing successful products. Goldman Sachs has broken with the tradition of not recommending the shares of any company, and has done so by issuing a note to its clients with a strong recommendation to buy Apple shares 'AAPL', based on Apple's potential for growth continuous. "With a base of 500 million loyal iPhone users, we see a significant multi-year opportunity for Apple to increase its monetization", as the note from Goldman Sachs says.

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Goldman Sachs has published in this note various arguments and here are their reasoning:

  • Apple is not harnessing the potential of its software to its fullest extent.
  • There is the possibility of a business agreement, similar to Amazon Prime.
  • The new Apple TV could play a huge role in the future.
  • Sales of its hardware are still very strong.

In particular Goldman Sachs is excited about the potential in so-called "Apple-as-a-Service" (Apple as a service), in which you use your hardware to sell the potential of your software, such as additional subscriptions like Apple Music or with a possible TV package for the new Apple TV. In this case, Apple takes advantage of its possible sources of income through even a small percentage of iPhone users, the financial firm suggests that Cupertino could earn even a plus of $ 7.6 billion in revenue each monthOh my gosh this is income, and benefits.

Source [Business Insider]


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