In the last keynote, the Cupertino guys announced the launch of the fifth generation of Apple TV, an Apple TV 4k that, as its name suggests, allows us to access the content available on iTunes in 4k, in addition to enjoy our series and movies available on Netflix, HBO and other streaming video services.
But in addition, Apple announced the price at which movies in this new format would reach iTunes, which offers us a higher resolution than up to now: 19,99 euros, the same price at which up to that moment the price of quality movies was HD. As if that were not enough, all those who have already bought them in HD, you can also enjoy it in 4k.
Soon after, the guys at Amazon began to make the same discount, lowering the price of their 4k movies from $ 35 at most to the same price, $ 19,99. This movement took place in the United Kingdom, but little by little it has been expanding to more countries. The third party, Google, too he has been forced to lower the price of his movie store, matching the price currently offered by both iTunes and Amazon.
According to the rumors that we published before the launch of Apple TV 4k, Apple had fought with the most important production companies in Hollywood to be able to offer their content for the same price as HD movies, something that apparently was not liked by the big boys , but they finally decided, and of course, If Apple gives in first, it has to give in to Amazon and Google.
In the list of production companies were the most important, except Disney, this production company has not jumped on the bandwagon and will not offer its content in 4k quality through iTunes, Amazon and Google. The reason is none other than to reserve this content for when it launches its streaming video service in two years, which will have an impact on the catalog of all content providers of this type, in addition to streaming video services, since the content you own will only be available through Disney's VOD service.