Since the arrival of the HomePod, the Cupertino-based company has never officially announced the sales figures for this device, as is the case with the Apple Watch, the AirPods ... During the first months, it seems that the market He was reticent about Apple's second foray into the loudspeaker industry.
Being a more expensive product than the competition, like the Sonos One, it is striking that in the last three months, The HomePod has started to enter the speaker ratingsSmart or not, best sellers in America, according to the CIRP analytics company in its latest report.
According to this company, sales of smart speakers reached 53 million in the United States during the last quarter, while in the second they were 5 million. In this last quarter, the different Amazon Echos that Jeff Bezos's company makes available to us accounted for 70% of sales, while the Google Home kept 25%. The HomePod takes third place with the remaining 5%.
Unsurprisingly, both Amazon and Google continue to gain market share, both competing to offer the cheapest speakerphone personal assistant on the market while Apple remains in position without cutting the price at any time.
The HomePod continues to gain market share, although it does so very slowly, which is logical considering that it is a relatively new product on the market And that not everyone is willing to spend 350 euros on a speaker to fight with the limitations that Siri continues to offer us today.
If Apple sees a future in this market, it is likely that in the next keynote, the Cupertino-based company will launch a new smart speaker, cheaper and with fewer features than the HomePod, following the path you seem to want to open with the iPhone XR, the entry-level iPhone that the company has presented this year and with which it wants to reach new customers.
