The tests to fine-tune the Apple smart speaker continue their course. It is one of the most anticipated products of Cupertino in recent times. However, we know that the home automation sector does not come first and that it will be difficult to win the first position in sales. Likewise, the Business Insider publication has launched A study on what is the public interest in the models of smart speakers to come. Y HomePod doesn't take the top spot.
Apple's expectations of taking the first drawer of the smart speaker podium will not be as easy as other sectors in which it participates - see iPhone, Apple Watch, etc. And this has been confirmed by a recent study in which the participating public was asked about their intentions to get a smart speaker from Amazon or Apple. Y one of the models of the online commerce giant takes first place.
The HomePod will be based on Siri, though its delay in the launch for the beginning of this next year 2018 and without a specific date, it seems that it has not sat well with its advertising It is also true that having an unfinished and failing team would also cause their sales and reputation to plummet.
That said, in the graph that is attached to the publication of Business Insider you can clearly see that the Amazon Echo Show is the model that surpasses Apple's with 28% total interest. And this is broken down as follows: 21% of the participants say they will buy it in its first year on the market; 6% will buy it as soon as possible and 1% have already made the pre-purchase.
In the case of the HomePod, this falls slightly below with 25% total interest; that is to say: 20% of the public that will buy it in its first year on the market and 5% will do so as soon as possible. In third and last place is another of the Amazon models, Amazon Echo Look that is left with 17% of purchase intention.
The differences are not very great and as we say, that the user can also pre-purchase the equipment helps in these studies. Likewise, The characteristics of the Amazon Echo Show that possibly attract the most attention is the ability to interact not only through voice commands, but also by having a touch screen.