Inside Apple, the new documentary that you should not miss about the ins and outs of Apple

Inside-Apple-Documentary

Many have been articles that you may have read related to the documentary that CBS has made under the famous program 60 minutes. It is a documentary in which we can see how several of the leaders of the Cupertino company are interviewed.

It is not just any documentary and it is that the interviewer has been able to enter the very heart of Apple, the laboratory of Jony Ive or the life-size model of a physical Apple Store where the ideas to be implemented are tested Angela ahrendts.

Without a doubt, it is one of the best documentaries I have seen in my life related to the interior of Apple. I have been able to see for the first time the place where the heads of each of the teams that make up the company meet. I have also been able see the place where the designs of all the products are created and know that what goes on sale is a small part of what is really developed in the Cupertino laboratories. 

We encourage you to watch the documentary Inside apple, available on the CBS website and that if you want to see it on your iPhone or iPad you must have the CBS application that you can only download if you have a US Apple ID. If not, you can view the interview on any Mac through the Safari browser.

Eddy-Inside-Apple

We do not want to end this article without commenting on certain scenes that you will see in the documentary. The one with the most prominence is the designer Jonathan Ive, who receives the interviewer in the laboratory and later He accompanies him to the new Apple Campus 2 to tell him about the new features that the building is going to have. It also makes it very clear that the products that come out are the result of many models that are tested before deciding which one is going on sale.

We made ten different models of iPhone 6 and 6 Plus, and we chose two to put on the market because they were the ones that were the most comfortable for us to handle, the most suitable for our hands.

As for Tim Cook, the interviewer puts him up against the rock when it comes to sales of the Apple Watch, the number of which remains a mystery. He also asks about the possible inclusion of Apple in the world of cars. He also asks if they are already improving the Apple Watch.

Of course we have a place especially dedicated to improving the Apple Watch. All our products, once launched, are already working to improve them. Sometimes we even work on the second generation of the product when we haven't launched the previous one yet.

Another rather indiscreet question was the one in which he asked because it had most of the factories of its products in China and not in the United States.

We have our factories in China because that is where we find the most qualified workers for it. Search America for skilled workers for these kinds of factories, and we'd find just a few to fill this room. Look for them in China and you would fill several soccer fields. In China they are receiving training for this type of work since they were young.

Another of those responsible who was interviewed was Phil Schiller, focusing the interviewer on the issue of product cannivalization.

Of course, some products have to replace others. When we manufacture a new product we want it to eat others that already exist, that is a sign that it is a success. Every Apple team wants its product to be the best, competing with other teams. This is the only way to make the best possible products.

And as for Angela Ahrendts, we can see with it the life-size model of an Apple Store. In short, a documentary that will make you see the company of the bitten apple with different eyes. Once again it is confirmed that this company has been looking for perfection and the best products since its inception, although in recent years prices have risen considerably.


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  1.   Markus said

    To see it with subtitles ????

  2.   Fur said

    I can't play it in safari on my Mac ...