Just like last year, Jony Ive to interview with the editor of the publication Vanity Fair, Graydon Carter, to chat about the history of industrial design from Ive's beginnings in this career to his latest products released to date.
In the previous interview already there were somewhat committed questions For example, when the editor asked the opinion of the design guru about the Chinese "copies" of the iPhone, with such reputable brands in the Asian country as Xiaomi, specifically he told him that if he considered that these copies were in a way a tribute to a job well done.
https://www.youtube.com/watch?v=ef69BUlge-AA lo cual, el jefe de diseño de Apple contestó:
I don't see it as flattery, I see it as theft […] It's hard when you're doing something for the first time and you don't know what you're going to work on. I have to be honest, the last thing I think about is' Oh that's flattering. I just think about all those weekends that I could have been at my house with my family, they don't come back 'I think that's stealing and being lazy. I don't think it's okay.
This year's event is expected to have more in-depth discussions on other topics of interest to the tech community, in addition Vanity Fair promises that there will be different reflections both past and future with "unexpected" guests. It is important to note that although it has not yet been confirmed, Ive almost certainly will be accompanied by another company executive and former CEO of Beats audio, Jimmy Iovine.
They will also attend the co-founder of Tesla / SpaceX, Elon Musk, as well as Facebook's Mark Zuckerberg and Walt Disney's Bob Iger. In addition, there will also be the entire cast of "Silicon Valley," 21st Century Fox CEO James Murdoch and many more.
This event will be held from October 5 until October 7 at the Yerba Buena Center for the Arts in San Francisco, California.